Nicotine pouches

Nicotine pouches are small, white packets placed between the lip and the gum. They are made from synthetic fibers and contain nicotine powder, flavorings, sweeteners, and other added ingredients. The pouch slowly dissolves in the mouth, allowing nicotine to be absorbed through the gums and into the bloodstream. Because they do not create smoke or require spitting, they may seem harmless. However, many nicotine pouches contain high levels of nicotine.

Safe? Think Again

There are no safe tobacco products, including nicotine pouches. Although these products do not contain tobacco leaves, they may still include harmful chemicals. Scientists are still studying their short- and long-term health effects. Nicotine is especially dangerous during pregnancy because it can harm an unborn baby. The U.S. Food and Drug Administration (FDA) has not approved nicotine pouches to help people quit smoking.

Small Pouch, Big Risk

Nicotine is a highly addictive chemical. The brain continues to develop until about age 25, and nicotine can interfere with this growth. It can affect attention, learning, mood, and self-control. Even occasional use can quickly lead to addiction, especially for young people. Nicotine also raises heart rate and blood pressure, which can strain the heart.

Attracting New Consumers

Nicotine pouches are often sold in sweet, fruity, or minty flavors and are marketed in ways that appeal to young people. Their use among teens is increasing. Youth, young adults, pregnant women, and people who do not already use tobacco should not use nicotine pouches.

Resources

• Quitting nicotine pouches isn't easy but support is available
• Discover how tobacco companies use flavoring to attract addiction: Attracting Addiction Nevada

References

Centers for Disease Control and Prevention. (2025, January 31). Nicotine pouches. Retrieved December 23, 2025.